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Why creating special offers is a must?

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Today, competition in the hotel industry is fiercer than ever. In this challenging landscape, offering special deals has become essential to stand out, attract new guests, and retain existing ones. But why is it so important for a property to regularly create promotional offers?

Attract attention and boost visibility

Offering promotional deals is a powerful way to increase your property's visibility—both online and offline. A study conducted by Cornell University shows that promotions significantly drive traffic to hotel websites and, in turn, improve occupancy rates. These offers capture the attention of potential travelers, especially when shared via social media, booking platforms, or email marketing.

Increase direct bookings

Creating special offers also encourages guests to book directly through your website. Research from the Ecole hôtelière de Lausanne reveals that travelers are more likely to book directly with a hotel when they’re offered exclusive deals or added perks. This strategy not only helps reduce commission fees paid to third-party platforms but also improves your property’s overall profit margins.

Build guest loyalty and strengthen relationships

Personalized offers help deepen the connection with your guests. By tailoring promotions to match the preferences or booking history of returning customers, you significantly enhance the guest experience. A study published in the Journal of Hospitality & Tourism Research shows that guests who regularly receive personalized offers are more likely to return and recommend the property to others—creating a virtuous cycle of loyalty and advocacy.

Boost occupancy during low seasons

Low season can be a challenging time for any property. Targeted promotions during these periods are an effective way to boost occupancy and maintain steady revenue. According to research published in the International Journal of Hospitality Management, hotels that take a proactive approach to special offers are more likely to maintain stable profitability even during slower travel periods.

Stand out from the competition

Finally, creating original and appealing offers is a highly effective way to differentiate your property from local and regional competitors. Innovative and creative promotions help position your hotel as dynamic and appealing. This is supported by a study from the University of Quebec in Montreal, which highlights the importance of promotional differentiation in a highly competitive market.

 

In conclusion

Regularly developing special offers is no longer optional—it's a strategic necessity for any hotelier aiming to stay competitive. Whether it's increasing visibility, driving direct bookings, building guest loyalty, optimizing low-season occupancy, or standing out from the competition, the benefits are clear and backed by academic research. Investing in a targeted promotional strategy is one of the key drivers of long-term success and sustainable growth for your property.

How Reservit can help

Reservit offers a complete, user-friendly solution to create, manage, and promote your special offers—whether they’re early-bird deals, last-minute offers, packages, promotions, or exclusive secret deals. With powerful yet easy-to-use tools, you can quickly design personalized offers, display them on your website, and distribute them efficiently across booking platforms. In addition, Reservit’s advanced data analytics give you precise performance insights to continuously fine-tune and optimize your promotional strategy. Choosing Reservit means gaining greater visibility, boosting guest loyalty, and achieving optimal management of your property..

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