The Importance of Black Friday for Hoteliers in Canada

Black Friday has become a major commercial event in Canada, providing hoteliers with a unique opportunity to increase bookings and boost visibility. In 2022, 86% of Canadians planned to take advantage of promotions, and this trend continues to grow. With a well-thought-out strategy and the right tool, such as Reservit, your property can leverage this key period to stand out and attract new guests.

 

Attracting Local and International Guests

Black Friday is especially popular among Canadian consumers but also draws an international audience eager to find attractive deals.

According to Statistics Canada, in 2022, Canadians participated in Black Friday at remarkable levels, with a notable increase in spending on travel and accommodations.

By offering special deals such as discounts on stays or packages that include local activities, hoteliers can appeal to both local travelers and international tourists. American guests, in particular, often take advantage of favorable exchange rates to book trips to Canada. These promotions can also inspire Canadians to rediscover their own country, encouraging them to choose domestic getaways.

Building Loyalty Among Existing Guests

Black Friday is also an excellent opportunity to strengthen relationships with your loyal guests and deepen their connection with your property. In a competitive hospitality market, offering exclusive perks can make all the difference.

Personalized discounts for loyalty program members or special offers reserved for guests booking directly through your website are winning strategies. These initiatives not only increase bookings but also reduce reliance on third-party platforms, improving your profit margins.

To take it a step further, consider offering additional perks, such as:

  • Complimentary room upgrades
  • Late check-out options
  • On-site credits for dining or local experiences

These thoughtful touches enhance the sense of appreciation among your most loyal customers, encouraging them to return again and again.

 

Boosting Online Visibility

During Black Friday, the competition for consumer attention is fierce, making it essential to optimize your digital presence.

  1. Ensure your website is prepared to handle increased traffic, with prominently displayed offers and a fast, intuitive booking process.

  2. Leverage social media and targeted advertising by using keywords like “Black Friday hotel deals” to enhance your local SEO and attract more visitors.

  3. With tools like Reservit, you can easily create, showcase, and promote your offers online, reaching a wider audience and maximizing your visibility.

Maximizing Revenue During the Off-Season

For many hotels in Canada, the period following Black Friday coincides with the winter off-season, making it the perfect time to boost bookings with targeted offers.

Here are some ideas to increase your revenue:

  • Winter Getaways: Create packages focused on activities like skiing, Nordic spas, or snowshoeing adventures.

  • Wellness Retreats: Offer bundles that include massages, facials, or access to thermal spa facilities.

  • Gourmet Dinners or Themed Events: Highlight your restaurant with exclusive dining experiences or themed evenings.

Gift cards are another powerful tool for generating immediate revenue while ensuring future bookings. By offering them at a discount, you encourage customers to purchase them as gifts, driving reservations in the months ahead.

Reservit Supports You for Black Friday

Reservit is more than just a booking engine—it’s a strategic solution designed to help you maximize opportunities during events like Black Friday. Here’s how Reservit can assist you:

  • Simplified Creation and Management of Promotions: Design and adjust offers in just a few clicks.

  • Direct Bookings: Maximize your margins by reducing reliance on third-party platforms.

  • Increased Visibility: Promote your offers on your website, social media, and through targeted marketing campaigns.

  • Performance Analytics: Track the results of your offers with detailed reports to optimize future strategies.

By integrating Reservit into your Black Friday strategy, you can maximize your chances of success while streamlining the management of your promotions.

 

 

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